Mango Voice
Brand Guidelines

The Mango Voice
Design System

Everything you need to represent Mango Voice consistently and beautifully.

Logo

The Mango Voice logo is the primary brand identifier. Use it consistently across all touchpoints.

Primary Logo
Mango Voice

Use on light backgrounds. This is the default logo variant.

White Logo
Mango Voice

Use on dark backgrounds like Soft Black, Purple, or Dark Blue.

Monochrome Logo
Mango Voice

Use when color printing is unavailable or for single-color applications.

Minimum Size

120px width for digital, 1 inch for print. Never scale below this to maintain legibility.

Clear Space

Maintain padding equal to the height of the lowercase "m" on all sides of the logo.

Placement

Top-left for headers and footers. Centered when used as a standalone element.

Don't

Rotate, stretch, add effects, change colors, or place on busy backgrounds.

Colors

Our color palette balances warmth and professionalism. Click any swatch to copy the hex code.

Primary Colors

Mango Orange
#ED5126
--orange-brand
Primary CTAs, links, highlights
Mango Purple
#702B83
--purple-brand
Secondary accent, headings emphasis
Light Blue
#E0F3FA
--blue-light
Backgrounds, highlights

Secondary — Medium Tones

Coral
#FCD3C5
--coral
Warm accents, hover states
Light Purple
#E5D4E8
--light-purple
Cool accents, cards
Sky Blue
#EFF9FD
--sky-blue
Backgrounds, sections

Secondary — Light Tones

Pale Peach
#FEF0EC
--pale-peach
Subtle warm backgrounds
Pale Lavender
#F5EEF6
--pale-lavender
Subtle cool backgrounds
Ice Blue
#F7FCFE
--ice-blue
Card backgrounds

Depth & Accent

Plum Purple
#4A215C
--plum-purple
Dark accents, depth
Dark Blue
#3E4C9A
--dark-blue
Secondary buttons, links
Teal Blue
#6BC7D1
--teal-blue
Success states, highlights

Neutrals

Soft Black
#08151B
--soft-black
Body text, headings
Cool White
#FCFCFC
--cool-white
Page backgrounds
Light Grey
#E8EAEC
--light-grey
Borders, dividers
Medium Grey
#A1A1AA
--medium-grey
Muted text, placeholders
Dark Grey
#52535B
--dark-grey
Secondary text

Brand Gradient

linear-gradient(to right, #702B83, #484193, #3E4C9A, #327FBE, #6BC7D1)

Use sparingly for hero accents, decorative elements, or special emphasis.

Typography

We use two typefaces: Lora for headlines and Inter for body text.

LoraHeadlines & Display
The AI voice platform
that drives patient relationships
Weights: 400 (Regular), 500 (Medium), 700 (Bold)
Styles: Normal, Italic
Usage: H1, H2, display text, pull quotes
InterBody & UI
Mango Voice is the AI voice platform that drives patient relationships for healthcare practices. We combine voice infrastructure, AI intelligence, and an AI receptionist — all built on infrastructure we own and operate.
Button Text & Labels
Weights: 400 (Regular), 500 (Medium), 600 (Semibold), 700 (Bold)
Usage: Body text, navigation, buttons, labels, captions

Type Scale

H1 / HeroHealthcare runs on Mangoclamp(38px, 4.2vw, 56px) / 700
H2 / SectionSection Headline32px / 700
H3 / SubsectionSubsection Title20px / 600
Body LargeBody text for important paragraphs18px / 400
BodyStandard body text for general content16px / 400
CaptionCaption text and small labels14px / 400
EyebrowEyebrow Label12px / 700 / uppercase / 0.1em

Buttons

Buttons use consistent styling across the platform for a cohesive experience.

Primary

Mango Orange background, white text. Use for main CTAs.

Secondary

Dark Blue background, white text. Use for secondary actions.

Ghost

Transparent with border. Use for tertiary actions.

Border Radius: 999px (pill shape)
Padding: 14px 32px
Font: Inter, 15px, 700 weight
Hover: translateY(-2px), increased shadow

Spacing

Consistent spacing creates visual rhythm and hierarchy.

4px
8px
12px
16px
24px
32px
48px
64px
96px
Section Padding

96px vertical, 56px horizontal

Card Padding

24px - 32px

Component Gap

16px - 24px

Text Gap

8px - 16px

Voice & Tone

How we communicate is as important as what we communicate.

Confident, Not Arrogant

We know what we've built. We share results, not boasts. Let the outcomes speak.

Clear, Not Clinical

Healthcare is complex. Our communication isn't. Plain language, direct points.

Warm, Not Casual

We're approachable and human, but we're professionals serving professionals.

Focused, Not Feature-Heavy

Lead with outcomes, not capabilities. What does it mean for the practice?

Need brand assets or have questions?

Contact our team for additional materials, custom requests, or brand partnership inquiries.

Contact Brand Team